In a somewhat unexpected move, Google just announced that they are adding support for 360 product views into their updated Google Shopping experience. The announcement includes a neat set of demo products and a quick form for the interested retailers to apply. This approach so far looks similar to what Google has done with Business Photos in the past, offering shops and restaurants to showcase their places in 360 degrees inside Google maps.The addition of 360 product views in Google Shopping is an exciting development which also raises a few questions.The idea itself is not new and has been successfully implemented by numerous online shops worldwide. In a global survey conducted by Adobe and released in 2010, more than 20% of their responders in more than 500 companies world-wide were planning on adopting 360 product views and 3D-vizualization technologies. Now at the end of 2012 the demand for such interactive shopping is seeing a hefty boost with the rise of mobile e-commerce. For Google who just started unifying their e-commerce tools into a solid shopping experience with Google Shopping, capable of competing with the likes of Amazon, this is also a very logical step forward.But there could be some challenges also. From retailer’s point of view, the main issue with the 360 product views is the actual production of the 360-degree imagery. Quality product photography is pretty demanding. It’s time-consuming and costly. When it comes to the 360 product photography this is even more important as the process is quite involved, often requiring specific experience and expensive 360 photography equipment. Good 360 product presentation consists of at least 20 to 40 images per product, and relies on the precise product positioning for a balanced rotation, as well as quality lighting and lots of creativity. This is especially true for products that are large, highly reflective or have unique shapes. Photographers have to build tricky suspension rigs, hangers, custom mannequins and similar solutions to make product appear as floating or suspended. At the end, all these factors contributed to a somewhat slow adoption of the 360 product presentations online, even though their benefits for retailers and shoppers in e-commerce are substantial.What this means for Google is that their main audience for this new service is going to be product manufactures and not the resellers who so far is the primary target of Google Shopping. Resellers don’t like to spend too much on quality still shots left alone 360 photography, and the idea of sharing such unique imagery with their competition in Google Shopping the way it works now is not going to fly with these folks very well. On the other hand, high quality product photography and 360 views especially remain an important differentiator that some retailers rely on to compete for their clients. This differentiator will be lost if these images are shared between several competing retailers in Google Shopping, and frankly would make the shopping quite boring. Even today, browsing Google product listings with the same manufacture provided imagery over and over again is uninspiring.Also, unlike panoramic views of places in Business Photos that remain more or less the same for years, e-commerce inventory and product photography is constantly updated. For starters this requires certain automation in the way retailers would be interacting with the new service. Google has covered that part exceptionally well in the past with the product feeds that can automatically synchronize both product details and still images with Google’s product listing. Relying on an obscure web form or email to get 360 imagery to Google Shopping is, hopefully, just a start. Then of course there’s all the time and efforts required to re-shoot products in 360-degrees as new inventory comes in. One approach that Google is successfully applying with Business Photos is to partner up with local studios interested in the arranged photo-shoots. Google Business Photos currently lists 355 trusted photographers referred by Google in the U.S. which is not that bad considering that the service just launched about a year ago. This might work well for 360 product photography also as more professional studios embrace the idea. And with Google Shopping behind the 360 product views now, this should be a no-brainer.But may be a more concerning issue with Google Shopping today is that it slowly becoming a bidding playground since Google stopped offering it as a free service in October, 2012. A highly controversial move, this is pushing small sellers away from Google Shopping, adding to the concerns to the adoption of the new features.
Archive for: February, 2023
Digital Marketing is a certainly vast concept like academics. Just like any other subject of school, digital marketing covers different aspects that are to be learnt one by one, back after each other. Certainly, when I say that digital marketing is vast to learn just like academics, you may assume that you need to walk down to a school or an institute to become a Master at Digital Marketing. Well, you need not to.Despite the fact that digital marketing has varied areas to be covered in learning, thanks to the internet that has made it so easy that one can master this art of e-business marketing even by sitting at home. Dedication, focus and a small kernel of confidence that you can do it by yourself are the key elements to learn digital marketing on your own. To make it easier for you, we are listing out the six best possible ways you can learn digital marketing by self, without a need to enroll in marketing schools or institutes.Hubspot Academy:On the web, Hubspot is the right place to look out for anything and everything related to marketing and sales. Hubspot helps one learn about the key components of marketing like Search Engine Optimization (SEO), Social Media Marketing, Content Marketing, Paid Search, Email Marketing, Digital Display Marketing, Web Analytics and Reporting and Mobile Marketing. Plus, the advantage in learning digital marketing from the Hubspot Academy (online) is that the knowledge you gain is accepted and recognized at a global level. The academy has in store a treasure of sources like certification courses, documents, video tutorials etc. for you to easily learn from.While Hubspot makes today’s best source for online tutorials and certification courses, Alison’s Free Diploma in E-Business course is nowhere behind to impart similar knowledge to marketing aspirants worldwide. This course helps you learn about how to grow a business online, all about Ad sense and AdWords and the best ways to increase a website’s local reach. Similarly if you’re determined to learn just everything about social media marketing, Social Media QuickStarter is a right place for you as a beginner. Here, in every session, you get to learn all tactics of marketing related to LinkedIn, Google+, YouTube, Instagram, Pinterest, Twitter, and Facebook.E-books on Digital Marketing:If you think that the online course programs take up a lot of your time and you want to master the art of digital marketing at the blink of an eye, then you may indeed need a source that gives you quick learning. E-books on marketing can do that exactly for you. From the very renowned marketing experts and authors, there are books for sale on the internet written specifically for reading lovers like you. Moreover, a recent survey report by Amazon concluded that E-books have become a popular purchase today among youngsters to enhance their skills and gain fresh knowledge.The advantage is through these books you get to learn marketing faster, without investing high. Another plus point is, you necessarily need not be connected to the internet always to learn marketing course through these e-books. While some books are available for purchase at a reasonable price, there are also e-books that are available on the web absolutely for free! All you need to do is download them, store in your PC and start off with your self-digital-marketing-learning.According to a survey of marketers, the below books have been marked best for people looking out for learning digital marketing by self:· Data Driven Content Marketing by Uberflip· The Beginners Guide to SEO by Moz· Conversions, Not Campaigns by Marketo· Google Semantic Search by David Amerland· Social Media Data Cookbook by HootsuiteYouTube ChannelsIf you believe that you definitely need a teacher, someone who could orally explain you all, but don’t want to visit a school to do so, subscribe to a YouTube Channels that imparts marketing insights. Many marketers from across the globe start their channels on YouTube with an aim to give free classes to candidates interested in learning digital marketing by self. For instance, Social Triggers by Derek Halpern has many videos on all areas on marketing. He shares everything that can help a beginner gradually become a master in marketing. Likewise, another prominent channel is by Gary Vaynerchuck, name GaryVee not just talks about marketing but does it in a way that it motives listeners and keeps them engaged throughout the course.Webinar SessionsWhat about having a classroom atmosphere while learning at home? Yes, that is what exactly a webinar does. Many marketing experts from various nations take invest some of their precious time to conduct webinars and make the home-learning a class room experience. All you need to do is enroll for the webinar, book your seat and be there to learn through sessions along with many like you. While you are listening to the class, through the online platform you will be allowed to ask in your questions too. Among today’s popular marketing experts that conduct resourceful webinars, Anik Singal is a favorite of many.Blogs, Case studies & DocumentsIf reading keeps you focused and motivated and you believe that reading marketing guides, documents case studies, articles, blogs is your choice- then that’s an equally great option. For you we have listed out few best blogs of 2018 that you could bookmark and read every day.· Marketing Land: Digital Marketing News & Views· The Moz Blog: Search Engine Marketing· Kissmetrics: Digital Marketing Stats & Studies· Econsultancy: Innovative and Latest Digital Marketing· Content Marketing Institute: Content MarketingGroups and ForumsFor an informal and joyful way of learning your digital marketing, group and forums make an ideal place. Here, you get to meet people, share knowledge, experiences- which eventually adds to a practical experience. Plus, once you are done with learning you can also seek for work opportunities and kickstart your career into digital marketing. Digital Point, Traffic Planet, SEO Chat Forum etc. are a today’s few forums which are trending among marketing and SEO addicts.Wrapping upWhile we have jotted the best and handy 6 ways to learn online marketing, there are many more sources available on the web. If you are keen to learn digital marketing at the advanced level, it is best suggested that you take an expert advice to help yourself choose the right source online.
You are getting ready to give birth to a baby boy and everything is already set up. The baby’s room is prepared with the crib and you’ve received lots of toys, clothes, and useful items from the baby shower. However, the one thing you can never have enough of is clothes that will last your baby a while. When it comes to choosing infant boy clothing, you need to keep not only your personal preference in mind but also other conditions such as weather and what your baby will need to be comfortable.The first major decision you have to make when buying infant boy clothing is what your color scheme will be. Ideally you’ll want to have his clothes be the same color scheme and mix and match as little as possible. This will make it easier to design new outfits from the same clothes. Brighter colors may be preferable to dull ones because that will make the child easier to see and they are also more appealing to the eye. They also tend to not stain as easily, which is very important because your new baby won’t be able to help but be messy.Fabric and other materials that go into infant boy clothing should also factor into what clothes you buy. Heavy materials are great for winter but be sure that if you are buying heavy garments for your baby that you aren’t wrapping him up too much in blankets too. A baby can overheat and you should avoid that. Light fabrics such as cotton are good for summer clothing because not only are they not as hot they also let the baby’s skin breathe. While dress clothes are nice for special occasions, don’t make your baby’s wardrobe full of them. They tend to be uncomfortable and won’t let your child have the same freedom to move that he would get with play clothes.Hats aren’t just for decoration or making a baby look cute. Your baby will need hats so make sure you buy at least a few when you do your infant boy clothing shopping. Baseball caps and fisherman’s hats protect your baby’s eyes from the sun and provide a natural shade that will keep his face out of the sun’s UV rays. Warm hats in the winter are needed to pull over your baby’s ears so that they don’t get cold since at that age they don’t have other means of protection from the cold, such as hair.Where you buy your infant boy clothing will affect you more than it will affect your baby. You will need to buy a lot of clothes because a baby grows rapidly and you need to be prepared. You’ll want a wide selection of clothes even if your baby will only be wearing them for one season because you never know if you’ll be traveling or what the weather conditions will be in the future. Typically a selection of shorts, t-shirts, sweaters, and pants are needed for day clothes. Also, be sure to have a few different options for sleepwear since a baby’s clothes can dirty easily and you’ll need a backup when others are being washed.